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The fourth industrial revolution is in full swing. The digital transformation brought on by Industry 4.0 offers many opportunities, but also presents any business with great challenges. Indeed, changing parameters demand that companies be willing to embrace changes when dealing with processes, communication and information.
All departments of an organization are affected by these changes and must reorganize themselves. Data silos need to be broken down, interfaces have to be redefined and implemented. Technical and administrative processes will merge with one another. High-variability production has become the standard and workpieces have to be intelligent. Information supply chain management will thus become an even more crucial component in the success of a company.
Processes change, new interfaces and responsibilities have to be defined. The distinction between the editorial, marketing, sales and service departments will no longer be as clear-cut as in the past. It is therefore important to gain an understanding of the challenges relating to information across the company as a whole, without losing track of the user.
With demands for high quality and accuracy, the management and provision of information is a huge challenge. The implications of Industry 4.0 apply to both functional and non-functional aspects. Decisions have to be made about information superiority, validity, data security and availability.
Intelligent machines that communicate with each other and automation solutions that process information require unequivocal mutual authentication. To reuse information, it requires uniquely referenceable IDs and designations in all product life stages.
One-touch feedback and interaction options are fundamental in creating long-term customer satisfaction. A prerequisite is the efficient management, distribution and delivery of information in the format required by the customer.
Structures that have emerged over the years are a great obstacle for companies and lead to inconsistent communication with customers. These days, the customer wants to identify with individually configured products and is looking for direct, personalized communication. When planning for the future, it is important to keep in mind that the more directly you address your customers throughout the lifecycle, the greater their identification with the product and your company.